Tips and Techniques for Product Photography

Techniques for Product Photography

Product photography can be daunting for those of us who aren't familiar with the differences between Nikon and Kodak. In addition, small businesses on a budget cannot afford to invest in expensive photography equipment.

These days, it is much easier to take high-quality photos than it was ten years ago. In our smartphones, we already have 12-megapixel cameras, and many top-tier editing programs are becoming more affordable, so improving your ecommerce photography may be simpler than you think.

Our article highlights some tips and practical steps for building a DIY, at-home photography studio. 

1. You need to set up your background.

 

Photographing products against the right background keeps the focus on the product, as well as simplifying the editing process during post-production. It is easier to remove unwanted objects and retouch photos when you are working with a white or light backdrop.

To get the perfect shot, you don't have to spend an arm and a leg on a fancy backdrop. There are a couple of affordable options that will work:

 

Using a shooting table

 

 

You might want to order a white sweep from Amazon if you have several photo shoots coming up. You can make your own chair-mounted sweep using white craft paper if you want to go the homemade route. 

Just tape the craft paper above the chair on the wall and push the back of the chair against the wall. The craft paper will fall to the ground. If you position your product on the chair in this manner, a clean transition will be made between the vertical and horizontal planes. 

A similar effect can also be achieved by clamping the sweep to the top of the chair and allowing the paper to drape down.

 

Investing in a stand-mounted sweep like the one below is necessary for larger products such as furniture. You can also tape white craft paper to the wall in the same manner as the chair-mounted sweep. 

 

Tent with lights

 

You can also create your own light tent, also known as a lightbox, as an affordable backdrop. Using translucent walls, this wireframe box helps create an even spread of light around the object in focus. 

For this project, you will need a plastic storage container, placed on its side with the lid off. 

After that, cover the bottom with white paper - and all the other sides if you desire a more evenly distributed light. 

You can also use natural light from a nearby window if you're on a budget or simply place an artificial light on either side of the container.

2. You need to set up your product.

 

Your product is now ready for the spotlight.

Getting the right angle, lighting, and position can take a few tries to get it right. 

You should place the product in front of the backdrop on a flat, stable surface such as a table or chair so it is centered.

Jewelry and other accessories may be displayed better on a bust, and if the product has labeling or any special design, you may need to adjust the item until it is perfectly centered.

3. You need to adjust your lighting.

 

Lighting is crucial to capturing a top-notch product photo. You'll be glad that you took the time to adjust the lighting later during the post-production process when you have fewer edits to make. 

There are only two types of light sources you can use for china product photography: natural light and artificial light.

Using natural light

 

It is best to use natural light for those who are on a budget. Nevertheless, just because this is the cheaper option doesn't mean it's of lower quality. 

In fact, natural light is ideal if you're taking photos outdoors or if you're photographing a model in their natural environment. You can get the best light if you shoot during the day when the sun is at its peak. 

The use of artificial light

 

If you want to take photos at different times of day when the sunlight isn't at its peak or if you want to splurge on studio lights, artificial light may be a better option. 

The light setup you need should include at least two softboxes, which will facilitate softer shadows. There are clip-on light clamps that cost about $30 on Amazon, or if you have the money, there are plenty of higher-end options to choose from.

Having your studio lights in place, you can position them however you want for the look you want.

However you position them, one should be your key light, placed in front of your product, and the other should be your fill light, positioned on the opposite side, behind, or above your product. 

4. Make sure you pick the right camera.

 

Selecting the right camera for successful product photography seems like a no-brainer, but it is essential. 

Do not feel pressured to buy a fancy DSLR camera if you don't plan on doing photoshoots regularly or if you're on a tight budget. 

Thanks to smartphone technology, if you already own an iPhone, you'll be fine. If you want to get that perfect shot, you can always dress up your photos with a backdrop or play with the lighting. 

5. Evaluate multiple pictures.

 

Here's your chance to see your product photography in action! 

Feel free to take several shots when you're ready to snap, since the first few may be rusty. See which angle, distance, and position works best.

If you've taken enough pictures, upload them to a computer to see how they turned out, since your camera's tiny screen probably does not provide an accurate representation. To organize your photos and begin editing, you might find it helpful to use a program like Adobe Lightroom.