Can produce higher quality leads
Benefits of creating quality leads
According to 57% of B2B marketers, SEO generates more leads than any other marketing strategy. The same goes for B2C marketing.
According to the Engine Journal, SEO leads close at 14.6%, but outgoing leads close at just 1.7%. These numbers show how important SEO is to your business.
2. You don't have to pay to rank organically
One of the main benefits of SEO is that you don't have to pay to rank. Search engine algorithms are solely responsible for organic rankings.
So all you need to do is create a web page that search engines say is worthy of your instructions. After you create a high-quality web page, you don't have to pay a search engine to display it at the top of the search results.
This is the exact opposite of pay-per-click advertising, where users charge a fee every time they click to view a website.
3. People rely on organic results
Pay-per-click ads appear above organic search results, but about 67% of people prefer to click on organic search results. From a survey conducted by "Zero Limit Web"
It can be inferred from this that people have a lot of confidence in the algorithm. They know that advertisers pay for top slots and instead choose to visit pages that search engines have determined to be the best.
4. You can stay ahead of the competition
Consider two companies that produce the same product in the same industry and offer them at similar prices. One has a website that is optimized for search engines, the other does not. Which company do you think will win more customers if all other factors are equal?
What you see on the first page of search engine results!
All you have to do is do a little keyword research and you can. This will give you exactly what your customers are looking for, your competitors' keywords, and the keywords to target.
Don't underestimate the ability of search engines to stay ahead of the competition. Rank higher than them in your search results and take advantage of the potential for more customers.